Hey Siri? … Yes, Ask ChatGPT 🤦

While this headline from Bloomberg might feel deceptive, the truth is that Apple’s trying to build a feature they know will be in high demand by Wall Street now (thus the aggressive marketing), while taking their time to release it, knowing ChatGPT can act as an effective stopgap until their product is stable, reliable, and accessible for every user.

Just look at how apprehensive Craig Federighi was in this Wall Street Journal interview October 22, 2024 (https://youtu.be/fr8ALcEiYAk?si=urzpnJ0l4xpDoiDy)

He discusses how Siri is already useful enough for the layman, and that customers don’t need more. I feel that might be true for the large majority today but Apple knows in the next 2-3 years the demand may have risen to a broad enough extent to justify the release of their powerful new model.

In the end, Apple typically has very good timing; they might be a big ship these days, but she still steers true.

https://finance.yahoo.com/news/apple-confirms-delay-ai-infused-184329588.html