PM
Philip Morris International Inc
A hard lesson learned and possible opportunity
I travel to Germany once a quarter for my day job.
As some of you know, the past few months have been a real kick in my ass (checkout our last video on the Youtube channel for details).
I, shamefully, have started using Zyn as a way to kick it into gear...
WEIRDLY, you cannot purchase Zyn in Germany. Lesson learned the hard way, but also good to make sure I'm not falling too deep into a nicotine dependency.
I also spoke to Flanker today who lives in Korea (super awesome conversation), and Zyn also isn't available in Korea.
I believe globally this could be one of the hottest products in the next 5 years. We've seen how it has captured so much mindshare (mouthshare... sounds dirty...?) of fraternities and finance bros.
And the bro science community is really leaning in on nicotine being a "miracle compound" similar to creatine 10 years ago.
Time to sharpen the pencil on $PM...