How Do They Make Money?

Celsius produces "functional" energy drinks (lol- can't call them healthy after Vitamin water got sued, probably). Their shtick is that they claim in the 10K that their products are designed to, with exercise, accelerate metabolism and burn body fat... pretty cool + I think falls in line of a megatrend with healthier options becoming more popular with consumers. In 2022 they entered a distribution agreement with Pepsi (good - beverage game is a game of distribution) They have 3 product lines (Celsius Originals and Vibe // Celsius Esstentials, which have amino acids // Celsius on-the-go powder. They use beverage co-packers and source most ingredients from the US, which they state are not dependent on any sole dourcer