Six Flags Growth Strategy...

Short-term Six Flags is in the middle of what they are calling, "the Great Reset", where streamlining, debt reduction and reinvestment are prioritized.

The Great Reset - short term growth plan

Management has targeted $60M in cost reductions in 2025 and 2026 through labor efficiency, procurement savings and trimming low-yield days.

Six Flags is also pruning 10% of their workforce. Here's the excerpt from their earnings call:

They are also closing Six Flags Maryland and selling the 500-acre land, redirecting visitors to nearby parks. Executives has also indicated they are evaluating divesting other non-core parks or excess land.

Long Term Growth (Through 2028)

Six Flags’ leadership laid out ambitious 2028 goals at a May 2025 Investor Day: 58 million annual visitors and $3.8 billion in revenue by 2028, yielding ~$1.5 billion in EBITDA (~40% EBITDA margin)... yes these guys love to use EBITDA... and even worse, Adjusted EBITDA. Yucky. But current EBITDA is ~$651M...

Quick back of the envenlope math yields that $1.5B in EBITDA by 2028, would be ~$750M in net income.

To hit these goals, management is targeting attendance growth and in-park spending over price increases - a "volume first" approach. Genius. And totally makes sense why they want to sign on Travis Kelce as an investor and hopeful brand ambassador.

They are also releasing a regional season pass-- which will be great for the guest experience.

Some smaller initiatives are upgraded food & beverage and premium offerings. The company renovated 11 dining locations in 2024–2025 into higher-capacity “crew serve” formats, yielding ~10% higher average check and doubling throughput in some cases

To support all these growth drivers, Six Flags has committed to reinvest 12-13% of their annual revenue into CapEx (new rides, park infrastructure, tech and mobile app improvements)

Overall, Six Flags’ strategy pairs near-term restructuring (cost cuts, select asset sales, management reorg) with a longer-term playbook of reigniting attendance growth, enhancing guest experience, and expanding EBITDA margins to ~40% by 2028