How Do They Make Money?

Some would say “duh, they make grills/smokers” when asked “How do they make money” but surprisingly, their pellet grills only made up 53.8% of revenue in 2024. According to their most recent 10k, consumables (pellets, rubs, and sauces) made up 19.7% and accessories (covers, drip trays, bucket liners, storage bins, shelves, etc) made up 26.5%

They also offer a variety of recipes and classes as well as “The Traeger App” that don’t directly bring in money for the business but will direct people to use their products and in turn generate revenue.

The majority of Traeger’s revenue is derived from North America, including the United States and Canada. In 2024, North America accounted for approximately 88.55% of total revenue, while non-North American markets contributed the remaining 11.45%.

In summary, Traeger generates revenue primarily through the sale of wood pellet grills, consumables, and accessories, with a significant focus on the North American market. The company’s integrated ecosystem, including connected grills and a jrange of complementary products, supports its revenue streams.