Zebra’s Niche Revenue Slice

Check out the timestamp @ 17:48 for a fascinating story on Zebra. Essentially, Zebra’s RFID chips are used in the NFL to track all kind of game pieces, from helmets, the shoulder pads, the football itself, etc…

https://podcasts.apple.com/us/podcast/the-best-one-yet/id1386234384?i=1000747989575

Here some additional reading material on the topic! I wonder how far this tech can be leveraged by this one company?

https://www.firaconsortium.org/resource-hub/blog/how-ultrawideband-is-tackling-sports